HBO’s provocative examples for Women’s Equality Day Inform\nus that there’s still a lot of work to be completed in the fight for women’s\nequality.<\/p>\n\n\n\n
Responses by Michelle Smith, copywriter and Amy Wheeler,\nartwork Director, Wieden+Kennedy New York<\/p>\n\n\n\n
Wallpaper: It’s been 99 years since women were This project\ndemonstrates the value of representation at the continued fight for equality.\nOur target of”women” has just lately come to include all women–not\njust White women, but spanning race, class, sexual orientation, disability and\ngender.<\/p>\n\n\n\n
Reasoning: 99 years ago, the women’s cause was Championed\nfrom the suffragettes. Banned from advertising in the press, the suffragettes’\npolitical animations were critical to spreading their message. We modernized\nthese cartoons for HBO’s personalities to show the persistence of those issues,\nthe intersectionality of modern feminism and the role these stories play in the\nongoing fight for women’s equality. Most importantly, we wanted to demonstrate\nthat Women’s Equality Day is not a day of celebration, but a reminder of the\nwork that still needs to be done.<\/p>\n\n\n\n
Challenges: Distilling an incredibly Intricate and Layered\nissue into a static picture to inform a much bigger narrative. We had the daunting\ntask of simultaneously paying homage to the suffragette movement, honoring the\nstorylines of our personalities and depicting the issues in a thoughtful,\ndigestible and clever way.<\/p>\n\n\n\n
Favorite details: How provocative we were capable To push\nthis job to be. By Hannah literally flipping off the men who comment on her\nbody to Molly side-eyeing the qualified guy making more money than her, each\nanimation is a pointed provocation. They are not only broad messages of\nempowerment; they’re highlighting the anger and hopelessness of what it is like\nto be a female in this world.<\/p>\n\n\n\n
Visual influences: We drew much of our Inspiration from late\nnineteenth- and early twentieth-century political animations, adapting their\nuses of symbolism, satire, irony and hyperbole to communicate our message. We\ncombined the vintage political animation look and tone together with the more\nmodern, updated fashion of our illustrator, Jeanne Detallante to make a look\nthat was both an homage and something we could call our own.<\/p>\n\n\n\n
Anything new: We learned the most about the revisionist\nhistory of the women’s movement. Though the suffragette movement is credited\nwith granting women the right to vote, seldom can it be acknowledged\nthat”girls” included only White girls; girls of colour were not allowed\nsuffrage until 1965. Almost a century later, women of color are still lacking\nrepresentation in the women’s movement–though the wage gap is widely reported\nto be 80 cents to a man’s dollar, this statistic does not reflect the average\nof 61 cents on the dollar produced by Black women, and the 58 cents made by\nHispanic women. Intersectionality is vital in the fight for equality, because\nif a single girl isn’t equal, none of us are.<\/p>\n\n\n\n
HBO’s provocative illustrations for Women’s Equality Day\nRemind us that there is still a great deal of work to be done in the fight for\nwomen’s equality.<\/p>\n\n\n\n
Responses by Michelle Smith, copywriter and Amy Wheeler, art<\/p>\n\n\n\n
Wallpaper: It has been 99 years since women were granted the\nright to vote. This project illustrates the value of representation in the\ncontinued fight for equality. Our goal of”women” has just recently\ncome to include all women–not only White ladies, but spanning race, class,\nsexual orientation, disability and sex.<\/p>\n\n\n\n
Reasoning: 99 Decades ago, the women’s trigger was\nChampioned by the suffragettes. Banned from advertising from the media, the\nsuffragettes’ political cartoons were critical to spreading their message. We\nmodernized these animations for HBO’s characters to show the persistence of\nthese issues, the intersectionality of contemporary feminism and the role these\nstories play in the ongoing struggle for women’s equality. Most importantly, we\nwanted to show that Women’s Equality Day isn’t a day of celebration, but a\nreminder of the work that still needs to be carried out.<\/p>\n\n\n\n
Challenges: Distilling an incredibly Intricate and Layered\nissue to a static picture to inform a much larger story.<\/p>\n\n\n\n
Favorite details: How provocative we had been able To push\nthis job to be. By Hannah literally flipping off the guys who comment on her\nentire body to Molly side-eyeing the qualified guy earning more money than her,\nevery animation is a pointed provocation. They’re not just broad messages of\nempowerment; they’re highlighting the anger and hopelessness of exactly what\nit’s like to be a woman in this world.<\/p>\n\n\n\n
Visual influences: We brought much of our Inspiration from\nlate nineteenth- and early twentieth-century political animations, adapting\ntheir applications of symbolism, satire, irony and hyperbole to convey our\nmessage. We combined the classic political cartoon look and tone with the\nmodern, updated fashion of our illustrator, Jeanne Detallante to create a look\nthat was both an homage and something we could call our own.<\/p>\n\n\n\n
Anything new: We learned the most about the Though the suffragette\nmovement is credited with granting women the right to vote, rarely can it be\nacknowledged that”women” comprised only White women; women of color\nweren’t granted suffrage until 1965. Intersectionality is vital in the battle\nfor equality, since if a single woman is not equal, none of us are.<\/p>\n\n\n\n
HBO’s provocative examples for Women’s Equality Day Remind\nus that there’s still a great deal of work to be done in the struggle for\nwomen’s equality.<\/p>\n\n\n\n
Responses by Michelle Smith, copywriter and Amy Wheeler,\nartwork<\/p>\n\n\n\n
Background: It’s been 99 years because women were Though\nsignificant progress has been made, there still remains more work to be done.\nThis project demonstrates the importance of representation at the continued\nfight for equality. Our goal of”women” has just recently come to\ninclude all women–not just White women, but spanning race, class, sexual\norientation, disability and gender.<\/p>\n\n\n\n
Reasoning: 99 years ago, the women’s cause was Championed\nfrom the suffragettes. Banned from advertising from the media, the\nsuffragettes’ political animations were critical to spreading their message. We\nmodernized these animations for HBO’s characters to demonstrate the persistence\nof those issues, the intersectionality of modern feminism and the role these\ntales play in the continued struggle for women’s equality. Most importantly, we\nwanted to demonstrate that Women’s Equality Day is not a day of celebration,\nbut a reminder of the work that still needs to be done.<\/p>\n\n\n\n
Challenges: Distilling a Remarkably Intricate and Layered issue\ninto a static picture to inform a much larger story. We had the daunting task\nof simultaneously paying homage to the suffragette movement, honoring the\nstorylines of our characters and depicting the difficulties in a thoughtful,\ndigestible and smart way.<\/p>\n\n\n\n
Favorite facts: How provocative we were capable To push this\njob to be. From Hannah literally turning off the guys who comment on her entire\nbody to Molly side-eyeing the qualified man making more money than her, each\nanimation is a pointed provocation. They’re not just broad messages of\nempowerment; they are highlighting the despair and anger of what it is like to\nbe a woman in this world.<\/p>\n\n\n\n
Visual influences: We brought much of our Inspiration from\nlate nineteenth- and early twentieth-century political animations, adapting\ntheir applications of symbolism, satire, irony and hyperbole to communicate our\nmessage. We combined the vintage political cartoon look and tone together with\nthe modern, updated fashion of our illustrator, Jeanne Detallante to create a\nlook that was both an homage and something we could call our own.\n\nAnything fresh: We heard the most about the\nWhile the suffragette movement is Already imputed with granting women the right\nto vote, seldom can it be Acknowledged that”girls” included only White\ngirls; women of color were not Allowed suffrage until 1965. Almost a century\nlater, women of color are still Lacking representation in the women’s\nmovement–although the wage gap is widely Reported to be 80 cents to a man’s\ndollar, this statistic doesn’t reflect the Average of 61 cents on the dollar\nmade by Black women, and the 58 cents made by Hispanic women. Intersectionality\nIs Essential in the fight for equality, because If one woman isn’t equivalent,\nnone of us are.\n\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
HBO’s provocative examples for Women’s Equality Day Inform us that there’s still a lot of work to be completed in the fight for women’s equality. Responses by Michelle Smith, copywriter and Amy Wheeler, artwork Director, Wieden+Kennedy New York Wallpaper: It’s been 99 years since women were This project demonstrates the value of representation at the …<\/p>\n","protected":false},"author":2,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[68,177,228,236],"yoast_head":"\n